Kaplan Test Prep relies on email marketing as a low-cost conversion tool of existing lead base. Here are examples of a standalone email send to pre-med students to entice them to enroll in premium, intensive MCAT preparation, as well as a part of a welcome series to newly onboarded pre-med student leads. There’s also part of an email journey for prospective LSAT test-takers, conceived and written by me to account for several elements, including how far the prospective student was from their test day.